krista baddour

Role:

Creative Director I Writer

Description:

Developed monthly magazines including interviewing artists, writing articles and collaborating with Graphic Designer to direct overall layout of magazine.

Role:

Creative Director I On-Set Director

Description:

Ranging from babies, furry friends and celebrities, I have directed a wide variety of talent for both photography and video.

Role:

Brand Creative Manager I On-Set Creative Consultant

Description:

An integral part of the creative ideation and on-set creative advisor for production for this campaign, I was involved in creating an overarching video and online hub that included supporting campaign content. I also created and launched the brand’s first interactive content, a “what to write” in a card helper and an interactive infographic.

Recognition:

2020 Bronze Effie Award for “Connections Build Us” campaign video (explore here)

Role:

Creative Director I On-Set and Post-Production Director

Description:

Combining live-action and animation, this creative was an extensive project involving VFX, production, design and animation. It involved creative direction from storyboards, blue pencil drawings, animation tests and live-action talent.

Role:

Creative Manager I Digital Content Manager I Script Writer

Description:

Titled” Ready to Roll: The All-American Duck Tape® Road Trip,” I produced a series of videos, social posts and website highlighting the stories of duct tape users all over the country. The content hub also featured 360-interactive videos, craft content and articles featuring what was later called “The Duck Tape Makers.”

Recognition:

2017 Addy Award - Best Content Marketing Video Series, The All-American Duck Tape Road Trip

2017 Addy Award – The All-American Duck Tape Road Trip Website

Featured Speaker at PRNewswire Conference “How to Be a Content Marketing Star for Your Brand”

Further Exploration here

Role:

Creative Director I Post-Production Director

Description:

Led the creative ideation, pitch and 3D set design for this virtual factory room that brought a campaign and tv idea to social media.

Content includes Facebook/Instagram/Twitter video content, Programmatic banner ads, Pinterest static adds, Pinterest videos.

Recognition:

2022 Silver Addy Award “Social Media >:06”

Role:

Creative Director I On-Set Director

Description:

Led creative direction for this omni-channel lifestyle food photos, including directing a food stylist, art director, photographer and production crew.

Role:

Digital Content Manager I Prop Stylist I Writer I Creative Producer

Description:

Managed the growth and evolution of a classic brand and products with many audiences, including developing a brand equity guide, creating the style of how-to video and web content, producing campaign creative and social content and managing the main brand’s website.

I also managed a collective of freelance writers, a digital agency, a social media manager and SEO specialist, I was one of the main developers for developing the look and feel for the brand.

Further exploration here

Role:

Creative Director I Creative Strategy Consultant

Description:

Helping a growing small business owner, I developed a brand equity guide, including a new focused look and feel, and created ownable and repeatable digital content for the owner’s ongoing social and e-commerce site.

Recognition:

In the first month of this rebranding, the owner saw a 35% lift in sales and a 25% increase in traffic to her e-commerce site from social media.

Role:

Creative Director I Director

Description:

Titled “Every Card Has a Story,” this Youtube series follows three different stories that show the journey of how a card is made. Part of a larger initiative, this content inspired the creation of a new Instagram account featuring the artists behind the cards.

Further Exploration here

Role:

Content Manager I Script Writer I Creative Producer

Description:

A new to the market brand, I was involved in developing the style of brand’s digital presence, including creating a video that is informative and engaging utilizing both live action and 3D graphics.

Role:

Creative Director I Post-Production Director

Description:

Led the creative ideation, pitch and post-production creative development of an innovative way to use the Pinterest platform.

Role:

Creative Director I Prop Styling

Description:

Creating content with a small budget and limited resources, I designed focused and social-friendly lifestyle photography for product announcements and monthly digital content.

I resourced my own props and freelance photographer for each and worked with a graphic designer to publish to multiple channels for the brand.

Recognition:

These images, used across email marketing, website and social media for the brand, resulted in a significant increase in website traffic, open and click-through rate for email marketing and social engagement rate that was the highest numbers at the time for the brand.

Role:

Creative Director I Writer I On-Set Director

Description:

Developed lifestyle photography and video content for holiday wrapping content that brought the product’s variety to life (and the spirit of the holidays).

Role:

Creative Director

Description:

Multiple examples of the ideation and frame-by-frame creative for video and photography, including working with VFX artists to develop the tough-to-film moments. This creative was highly inspired by combining mouthwatering images with dynamic storytelling

Role:

Creative Director I Prop Styling

Description:

To increase product awareness and sales on a series of wrapping paper, I designed and styled a color series featuring each wrapping paper and additional products sold by the brand.

Role:

Creative Director

Description:

Developed a cohesive campaign for several well-known brands, including California Pizza Kitchen, Tombstone and Seattle’s Best Coffee. This includes research and development, manifesto development, tagline copy, executional creation

Role:

Writer I Creative Ideation

Description:

Wrote engaging copy for a series of branded videos that played off of the consumer habit of eating this product in bed.

Recognition:

2021 Addy Award Social Media Single Entry

This ad resulted in the highest lifts in Ad Recall across all the brand studies from 2019-2020 with consumer comments praising the copy.

Role:

Creative Strategist I Writer I Digital Content Manager

Description:

Challenged with breathing new life into a well-known consumer product, I helped create a new campaign video featuring emotional storytelling, a series of how-to videos using SEO search terms, an interactive moving calculator and a landing page that featured informative and product information to guide the consumer’s path from passion to purchase

Recognition:

The “How to Load Your Packaging Tape Gun” was one of the most watched videos during that time for the brand.

Further Exploration here

Role:

Creative Director

Description:

Creative production that involved working with Visual Effects Supervisor, Storyboard Artist and Brand Manager to highlight a celebrity using their product.

Role:

Creative Director

Description:

Led the creative on bringing a new product to life while telling a story in under ten seconds.

Role:

Creative Director

Description:

Worked with VFX artist to create 3D models to integrate in stylized assets as well as Graphic Designers to create a multi-channel execution using 3D models

Role:

Creative Director

Description:

Worked with storyboard artist to bring the idea to life for production.